Healthy
Case study. Jul/Aug 2025
The product and the goal
Healthy is a digital service that enables a fast and smart relationship with one’s family doctor. Users are aged 16 and above, most of whom are workers. The goal of Healthy is to simplify and speed up the interaction between doctors and patients, offering patients a complete service to keep everything related to their health at hand.
My role & responsibilities
Type of project: personal
Role: generalist UX designer leading the design of Healthy
Responsibilities: conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.
Understanding the user
SUMMARY
After foundational research, three types of users were identified: patients, doctors, and secretaries. Interviews were conducted with each category to build empathy maps and understand the needs and pain points of these stakeholders.
PAIN POINTS
Contacts
Patients often struggle to get in touch with thepractice, or the process takes too long.
Queue
Patients get frustrated when appointments are hard to book or scheduled too far in the future
Secretary’s overload
Secretaries struggle to manage multiple doctors’ agendas while also being the first point of contact for patients.
Elderly patients
Doctors find it difficult to communicate with older patients or to assume that they can use technology.
PERSONAS
As said, three types of users were identified. In this cas study we will discuss about one of them.
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Goals
– Wants to be heard
– Book an appointment
– To receive care
Frustrations
– Difficult to get in contact with the doctor’s office
– Long-term bookings
– Struggle with poor interal comunication of the office
Age: 57
Work: City-hall employee
Family: 2
Location: Taranto, IT
Bio: Angela is a city hall employee who lives with her husband. She has a chronic condition, so she often needs the doctor’s support and prescriptions. She works full time and doesn’t have much time to spend at the doctor’s office. She has a long medical history, so she needs the doctor to stay up to date on her issues
“I’d like to leave a note about the reason for my booking, so the doctor will be aware of my needs”